2/19/2021 12:37:00 PM Graystone Eye Honored With Coveted CHPRMS Award
(L-R) Ashley A. Smith, Chief Experience Officer; T. Reginald Williams, MD, Vitreo-Retinal Specialist; R.E. “Trey” Oursler, III, MD, LASIK/Refractive Surgeon; Patrick J. Kelty, MD, Vitreo-Retinal Specialist; Tania Briones-Agraz, Marketing Assistant; and, Jennifer S. Woods, Marketing Director
(Photo Courtesy Graystone Eye)
Jennifer Woods, Marketing Director www.graystone-eye.com
HICKORY, N.C. - Graystone Eye was recently honored with three prestigious awards from the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) during their reVISION 2020 Annual Conference held virtually in December.
Wallie and Golden Tusk Awards are given each year at the CHPRMS Annual Conference to recognize excellence in healthcare marketing and public relations. Members compete in more than a dozen categories, and a panel of marketing communications professionals from other states choose the winners. This year, 178 entries were submitted, representing 25 healthcare facilities throughout North and South Carolina.
Recognized for their humorous spin around relatable, everyday life occurrences of those living with glasses and/or contacts, Graystone received a Wallie Award in Print Advertising for their 2020 Graystone iLASIK campaign. Produced in-house, each monthly campaign was built to ultimately educate the public on the elective services provided by fellowship-trained, board certified refractive surgeon, Dr. “Trey” Oursler, III. You can follow their monthly campaigns at www.facebook.com/GraystoneiLASIK.
Graystone received a second Wallie Award, along with taking home the coveted 2020 “Best of Show” Award, in Video Production for their Retinal Disease Video. Produced in-house, this video was created to educate the public that retinal disease shows no bias – and CAN and DOES take sight, regardless of the individual. From Lilli, a sweet little girl born at 25 weeks with retinas that were not developed; to James, a 16-year-old whose retina detached when he was tackled during a high school football game; to 42-year-old Lee, who is losing his sight from a lifetime of diabetes; to Anna, a 68-year-old grandmother that is losing sight of her loved ones due to age-related macular degeneration – the progression of retinal disease can only be halted by having routine comprehensive eye exams. The Graystone Retinal Disease Video can be viewed at https://youtu.be/wv-sgCPaIFQ.
“It is such a privilege to be recognized among so many other remarkable, and much larger, healthcare facilities such as Wake Forest Baptist Health, Atrium , Novant Health, Mission Health, MUSC Health, Charlotte Eye Ear Nose & Throat Associates, P.A. and Cone Health. We love our communities, and work hard to provide the highest quality education and care available; and are deeply honored to be recognized – by both our industry and our peers – for those efforts.”, states Sheree Watson, Graystone CEO.
Since its founding in 1973, CHPRMS has grown to become one of the largest affiliated societies in the country and currently has over 220 members who represent healthcare organizations and businesses throughout North and South Carolina. For more information on CHPRMS, please visit www.chprms.com.
About Graystone Eye: For more than 50 years, Graystone Eye’s mission has been to preserve the gift of sight and improve lives — one patient at a time. With a highly trained team of twelve board certified ophthalmologists and one board eligible physician, including seven fellowship trained sub-specialists, the practice provides patients with the highest quality eye care possible for Hickory, Lincolnton, Lenoir, Boone, and surrounding counties. Regardless of where you’re being treated by a Graystone Eye physician, you can be certain that your well-being and care is of the utmost importance. The practice takes pride in its rich history throughout the region and continues to evolve to offer the best in advanced eye care. For more information on Graystone, please visit www.graystone-eye.com.